INTRODUCING ISO HAIR CARE
Whether your hair is textured, straight, thick or fine, your options are endless with ISO Hair Care. Always an innovator in hair care, Innovative Styling Options (ISO) has built a legacy on creating texture with advanced technology and highly customized products that cater to individual hair types and textures. Divided into six, major color-coded groupings, these categories not only support texture services but go one step further by providing function- specific solutions for clients' individual needs. Daily products provide balancing maintenance for normal to oily hair types. Hydra products quench and revive dry, chemically treated hair. Color Preserve products increase the longevity of hair color. Bouncy products encourage curls in textured or naturally curly hair. Tamer products smooth and straighten frizzy, coarse and textured hair. In addition, two in-salon treatments include a deep cleanser, a pre- treatment for chemical services and for periodic cleansing, as well as an intensive moisturizer for deep hydration of hair and scalp. ISO has built a heritage on finding innovative solutions for every hair type. Explore your options...

WHAT MAKES ISO HAIR CARE SO DIFFERENT?

OPPOS1TES ATTRACT. At the core of every ISO Hair Care product is our signature Tri-active Technology. Vitamins, proteins and moisturizers are positively charged to penetrate deep into the cortex and remain active longer in the hair-which is negatively charged by nature. The result is a powerful attraction between the positively charged vitamins and the negatively charged damaged hair.

BOUNCE-BACK TECHNOLOGY. The Bouncy line features ISO's exclu- sive "Bounce Back" technology. Addressing the specific needs of textured and naturally curly hair, this finely crafted blend of proteins and polymers helps define and separate curls while defrizzing and creating body without fading color.

SOLAR-SEAL 3. ISO's Solar-Seal 3, a main feature of all Color Preserve products, is a unique, sun-activated polymer that protects hair color when it's exposed to the sun. In addition, vitamins E and C protect hair color from free radical damage.

ISOAMINE AND GUAR GUM. Tamer products contain these two ingredients to smooth, calm and transform coarse, frizzy and curly hair. Guar gum conditions, smoothes and controls frizziness, while ISOs exclusive ISOamine ingredient gently softens the hair's bonds, making comb-out a cinch and straightening a long-lasting reality.